Pina has been an active Good Lawyer since September 2021 and has been an invaluable addition to our platform. She specializes in corporate law, where she has worked on complex, multi-million dollar commercial transactions for high corporate entities and startups alike. Pina has advised clients in a wide range of industries, including information technology, outsourcing, software and hardware, manufacturing, consumer products, entertainment, and construction.

Pina is also an entrepreneur herself, operating her own beauty business, and cares deeply about providing excellent customer service and advocating for her clients and human rights.

Are you interested in working with Pina? Book a legal service with her here.

The Challenge

Pina started her own private practice at the beginning of 2020, driven by her desire to better serve her clients and align her personal and professional values. However, launching her practice at the onset of the COVID-19 pandemic led to a lot of stress.

“It was extremely challenging to find new clients during the initial lockdown, and being in isolation made me think if I made the right decision or not. It became very clear to me that the legal profession had to change, and that the old way of doing law couldn’t survive the pandemic.”

Pina also faced challenges common to most independent lawyers when she began her own private practice.

“I was spending way too much time on administrative work which was taking me away from doing what I cared about – helping other people. I felt like I was wasting so much valuable time when I could have been doing more legal work and growing my practice. I also felt conflicted chasing retainers and asking clients for more money because I felt it went against my intention of helping my clients.”

The Solution

Pina was referred to Goodlawyer through a friend and after applying, immediately found that her values aligned with Goodlawyer’s founders.

“I saw Goodlawyer as a way to revolutionize the legal industry through its approach of delivering legal services in a novel way. I wanted to be a part of that change.”

Since joining the platform, she has also felt very supported in her practice by the Goodlawyer internal team and the community of like-minded independent lawyers.

“Being a Good Lawyer feels like being part of a family. The internal team is extremely supportive and responsive, and they always have your back. The onboarding process was painless. The platform is user-friendly and easy to navigate. You feel appreciated and valued.”

“I also feel as though the other Good Lawyers and I belong to something special. Everyone is always available and willing to assist with any legal questions I have which makes practicing feel less isolating.”

The Result

After joining the Goodlawyer platform, Pina has been able to save lots of valuable time by doing less administrative work and having access to the Thomson Reuters’ Practical Law tool.

“Goodlawyer makes practicing law so easy because the admin work is taken care of and I can focus on delivering excellent customer service instead. I am open to building a larger client base on the platform and if I could build my practice with 80% Goodlawyer clients I would be over the moon!

“The Thomson Reuters’ Practical Law tool has also made my life so much easier as a lawyer. Simple and complex agreements can be drafted more quickly, and you don’t have to worry if you are missing anything. It’s been a godsend to my legal practice.”

As an entrepreneur herself, Pina is able to really connect with her clients which has always been a priority in her practice. 

Establishing relationships with my clients is very enjoyable for me. I research my clients before taking a call because I am interested in knowing what their business is all about. Most of my clients are small to medium-sized entrepreneurs who I can relate to and I respect their hustle.”

Pina’s final advice for lawyers that are considering applying to Goodlawyer:

“Don’t even think about it. It’s a no-brainer. After I joined my husband commented that he had not seen me this excited about practicing law before. My clients feel it too because when you do something you love, everyone benefits.”

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